Bringin' It Backwards: Interview with Dave Herrera

about 10 months ago

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Bringin' it Backwards

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We had the pleasure of interviewing Dave Herrera over Zoom video!

Dave Herrera has worked as a commercial broker at Colliers International for the past several years, where he is required to take a personality test. He has also taken that same test at home with family and friends, and consistently, the test identifies him as a “defender.” By textbook definition, Herrera is observant and steadfast, yet warm and unassuming, paying careful attention to the intricate details of life. "It's an introvert in a way. You analyze rooms and try to figure out what environment you're in,” Herrera elaborates. The personality type suits the singer, songwriter and real estate agent who notes that he’s often awe-inspired by his surroundings. "I'm thinking at a 30,000-foot level,” he observes. “That's how I look at the world."

Raised in Sacramento, Calif. by a single mother and his grandparents, high school was a formative season in Herrera’s life. It’s when he found the rundown, ‘69 Chevrolet Chevelle that would become his first car, spending endless hours pouring over the antique vehicle that was both a necessity and a cherished heirloom. "I’d work on my car in the morning to get to school. I'd basically go with grease under my nails smelling like exhaust," he recalls. "I put my heart and soul into the car. It's something that I didn't want to ever let go of; it's a part of my life. It's really all I had at the time.”

It’s also when he began dipping his toes into music, writing songs and playing guitar with his friends, calling the craft “a real passion.” Viewing music more as a hobby than a profession at the time, it wasn’t until his grandfather’s health began to deteriorate before his passing - a man he thought of as a father figure - that is when Herrera’s mindset about pursuing music professionally started to evolve.

But it wouldn’t be until adulthood that Herrera solidified his desire to be an artist. After attending a real estate and development class at California State University Sacramento, he soon had a growing interest in commercial real estate brokerage, currently working as Executive Vice President at Colliers International. Along the way, music was the invisible element guiding him along, receiving consistent signs that it was part of his destiny. One such sign arose when Herrera met Bret Bair and Eric Rushing, previous owners of Sacramento music venue, Ace of Spades (now owned by LiveNation). Through commercial brokerage, the three businessmen have since teamed up to open multiple live music venues across the city with Bair and Rushing owning the businesses and booking the acts, and Herrera representing them on the real estate side. The positive reinforcement Herrera received after playing some of his songs for Eric, esteemed audio engineer Jeff Balding (who mixed and co-produced the music) and a couple of his own close friends, who also have a sharp ear for music, reassured that he has a gift worth sharing.

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