Most people seem to have a love/hate relationship with marketing. If you ask someone if they'd like to see more ads, they'll almost universally say "no". But then the Super Bowl happens and people talk about the ads for months. You could call that mixed signals. The truth is, not all ads are created equal. Most of them are bad. They're either boring or come across as very fake. Erik figured this out when he was in his 20s, which is why he's successful enough to be invited onto our very prestigious show. He also made tons of money, but this show is the real highlight of anyone's career.